Best Golf Car, a family-owned business and the exclusive distributor of Club Car® in Puerto Rico, began its digital transformation in 2018. The objective: to strengthen its online presence, connect effectively with its audience, and solidify its position as the leading golf cart provider on the island. Since then, the company has achieved substantial growth and key milestones in the digital space.
Lack of a website: Prior to their digital transformation, the company had no online presence, missing opportunities to connect with potential customers who rely on the internet for research and purchasing decisions.
Limited presence on social media: The company's social media accounts were underutilized, leading to missed opportunities to engage with their audience, attract potential customers, and promote their products and services effectively.
Irrelevant content: The existing content failed to align with the target audience's location and interests, resulting in missed opportunities to address their specific needs effectively.
Brand awareness: The company needed to highlight their exclusive distributorship of Club Car® products to ensure potential customers recognized their unique market position.
Disorganized internal communications: The company's employees lacked an efficient system for sharing information and maintaining consistent communication channels.
Website development: We designed a user-friendly website that showcased their products and services, making it easy for potential customers to find information and contact the company.
Social media management: We managed Best Golf Car's social media accounts, creating engaging content and running targeted advertising campaigns to increase brand awareness and reach a broader audience.
Content production: We produced location-specific content that resonated with the audience, including photography and videos.
Influencer partnerships: The company collaborated with golf enthusiasts and influencers to create authentic and engaging content, showcasing products in real-world scenarios.
Streamlined operations and communication: We created internal documents and an operations manual to streamline processes and improve efficiency. Additionally, we implemented corporate email addresses for all employees to enhance organizational communication.
The partnership between Best Golf Car and Tormos Group demonstrates how digital transformation can drive growth, enhance brand awareness, and build a competitive edge. Through a robust digital marketing strategy, Best Golf Car solidified its position as the leading distributor of Club Car® golf carts in Puerto Rico and gained recognition from the Club Car® headquarters.
