Best Golf Car, a family-owned company and the exclusive distributor of Club Car® in Puerto Rico, embarked on a digital transformation journey in 2018. The goal was to enhance their online presence, engage with their target audience effectively, and position themselves as a top choice for golf cart solutions in the island. Over the course of this partnership, Best Golf Car experienced remarkable growth and achieved significant milestones in the digital space.
Absence of a website: Before the digital transformation, the company lacked an online presence, which meant they missed out on a significant portion of potential customers who relied on the internet for research and making purchasing decisions.
Limited presence on social media: The company's social media accounts were inactive, resulting in missed opportunities to connect with their audience, engage potential customers, and effectively promote their products and services.
Lack of relevant content: The existing content did not align with the location and interests of the target audience, creating a gap in delivering content that resonated with their specific needs.
Brand awareness: Best Golf Car needed to enhance awareness about their exclusive distributorship of Club Car® products, ensuring potential customers recognized their unique position in the market.
Disorganized internal communications: The company's employees lacked an efficient system for sharing information and maintaining consistent communication channels.
Website development: We designed a user-friendly website that showcased their products and services, making it easy for potential customers to find information and contact the company.
Social media management: We managed Best Golf Car's social media accounts, creating engaging content and running targeted advertising campaigns to increase brand awareness and reach a broader audience.
Content production: We produced location-specific content that resonated with the audience, including photography and videos.
Influencer partnerships: The company collaborated with golf enthusiasts and influencers to create authentic and engaging content, showcasing products in real-world scenarios.
Corporate emails: We facilitated the setup of corporate email addresses for all employees, improving communication within the organization.
Templates and documents: We developed internal-use documents and an operations manual to streamline processes and enhance operational efficiency.
The partnership between Best Golf Car and Tormos Group exemplifies the power of digital transformation in driving growth, enhancing brand awareness, and achieving competitive advantages.
Through the implementation of a comprehensive digital marketing strategy, Best Golf Car not only solidified its position as the premier distributor of Club Car® golf carts in Puerto Rico but also earned recognition from Club Car® headquarters.
This case study underscores the significant impact of strategic initiatives and showcases the remarkable growth potential achievable in the digital era.
